Apple's iPhone Sales Soar to Record High Amid Global Market Shift

Despite challenges in Asia, Apple nearly overtakes Samsung in Q3 smartphone shipments, driven by strong demand for premium devices.

Apple achieved its highest third-quarter sales volume ever, reaching an 18% market share, nearly matching Samsung's leading position.
The strong performance was bolstered by ongoing demand for the iPhone 15 series and legacy models, particularly in North America and Europe.
Apple faces hurdles in Asia, with a significant sales drop in China due to a state ban on iPhones in government offices and competition from local brands.
In Indonesia, the iPhone 16 is temporarily banned until Apple renews certifications and meets investment commitments.
The expansion of Apple Intelligence into new markets is anticipated to support continued growth, though regulatory issues delay its EU launch.