Overview

• Apple achieved its highest third-quarter sales volume ever, reaching an 18% market share, nearly matching Samsung's leading position.
• The strong performance was bolstered by ongoing demand for the iPhone 15 series and legacy models, particularly in North America and Europe.
• Apple faces hurdles in Asia, with a significant sales drop in China due to a state ban on iPhones in government offices and competition from local brands.
• In Indonesia, the iPhone 16 is temporarily banned until Apple renews certifications and meets investment commitments.
• The expansion of Apple Intelligence into new markets is anticipated to support continued growth, though regulatory issues delay its EU launch.