Apple's iPhone Sales in China Drop 19% as Huawei Surges

Apple slides to third place in China's smartphone market, overtaken by Huawei and other local brands.

Apple's market share in China fell to 15.7%, down from 19.7% a year earlier, marking its worst performance since the start of the pandemic in 2020.
Huawei's smartphone sales in China soared by nearly 70% following successful launches of new models like the Mate 60 Pro and Pura 70 series.
The overall smartphone market in China grew by 1.5% in the first quarter, despite Apple's decline.
Counterpoint Research forecasts a 'low single-digit' growth for China's smartphone market in 2024, hinting at a modest recovery.
Apple is exploring new strategies to regain market share, including potential new color options and AI features to be announced at an upcoming event.