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Apple's iPhone Sales Decline in China for Seventh Straight Quarter

Apple's shipments fell 9% in Q1 2025, making it the only major smartphone vendor to lose market share as Chinese rivals surged with government support.

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Overview

  • Apple's iPhone shipments in China dropped to 9.8 million units in Q1 2025, a 9% year-over-year decline, reducing its market share to 13.7%.
  • Xiaomi regained the top spot in China's smartphone market with a 40% surge in shipments, reaching 13.3 million units, driven by government subsidies.
  • A 15% rebate program for electronics under 6,000 yuan introduced by the Chinese government in January 2025 excluded most iPhones due to their premium pricing.
  • Apple was the only major smartphone maker to see a decline in shipments, while the overall Chinese smartphone market grew by 3.3%.
  • Analysts attribute Apple's struggles to its high pricing strategy, inability to capitalize on subsidies, and intensifying competition from domestic brands like Huawei, Oppo, and Vivo.