Overview
- Apple opened preorders Saturday, Sept. 12, at 5:00 a.m. Pacific using a Get Ready option and a queue system to speed checkout and manage heavy traffic.
- First deliveries and in-store availability are scheduled for Friday, Sept. 18, though Apple has said the launch will expand to more countries on Sept. 25.
- U.S. pricing starts at $1,199 for the iPhone 18 Pro and $1,299 for the iPhone 18 Pro Max with a new 256GB baseline and options up to 2TB.
- The Pro models add a 2nm A20 Pro chip, a 48MP main camera with a physical variable aperture, improved vapor-chamber cooling, upgraded 5G modems, longer battery life, and faster charging.
- Carriers and retailers are offering large trade-in and switch incentives that can cut costs by up to about $1,200 for qualifying customers while some Pro Max configurations already show October delivery estimates because of constrained component supply.