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Apple’s iPhone Air Outlook Splits Analysts as TD Cowen Sees No Cuts, Jefferies Cites Near‑Zero China Waits

New checks indicate Apple is holding targets for the ultra‑thin model despite reports of supplier pullbacks.

Overview

  • TD Cowen reports no changes to Apple’s iPhone Air build plan, forecasting about 3 million units in Q3 2025 and 7 million in Q4 2025.
  • The firm also says overall iPhone 17 production remains steady at roughly 54 million units for the September quarter and 79 million for December.
  • Jefferies notes iPhone 17 and iPhone Air lead times in China are nearly zero and estimates 19% year‑over‑year iPhone unit growth there in the first five weeks of shipments.
  • Earlier assessments from KeyBanc, Ming‑Chi Kuo, Nikkei Asia and Mizuho pointed to weak demand and sharp supplier capacity or order reductions for the iPhone Air.
  • Apple has not commented publicly, and analysts highlight that its just‑in‑time supply chain can mask short‑term trends and enable rapid production shifts.