Overview
- Counterpoint Research reported Tuesday that global sales of the iPhone 18 Pro series rose 3.1% in the first three weeks after launch, with the increase concentrated in China where sales jumped about 29%.
- Sales in the United States and Japan fell year on year, with the US down roughly 4% and Japan down about 27%, a drop analysts link to higher retail prices and limited perceived product upgrades.
- The iPhone 18 Pro Max made up roughly 56% of Pro‑series sales in the launch period, helping revenue even as unit growth stayed small due to a higher mix of expensive models.
- Retailers in India reported festive sell‑through down as much as 30% around Dussehra, excess stock of older iPhones in channels, limited initial supplies of the Duo and Pro models, and allegations that distributors tied older‑model buys to new‑model allocations.
- Apple confirmed a small number of inner‑screen cracks in the foldable iPhone Duo and advised affected customers to use AppleCare for replacements, a quality issue that adds short‑term service and communication pressure while supply and pricing dynamics play out.