Overview

• Sales begin simultaneously with the United States, with four models available: iPhone 17, Air, Pro and Pro Max.
• Official Brazilian pricing starts at R$ 7.999 for the 256 GB iPhone 17, with the Air from R$ 10.499, Pro from R$ 11.499 and Pro Max from R$ 12.499.
• Early demand is strongest for Pro models, with online delivery estimates of roughly three to four weeks in markets across Asia and availability constraints in-store.
• Reports from China and Hong Kong show rear-panel scratches on dark blue Pro and Pro Max units and the black Air, observed by Bloomberg reporters and widely shared on social media, with no immediate Apple comment.
• Brazil is among the most expensive launch markets, leading retailers to push incentives such as up to 36 interest-free installments, 10% Pix discounts, trade-ins and bank-partner programs.