Overview

• AAPL fell about 1.5% on launch day and roughly 3% the next session, erasing more than $100 billion in market value over two trading days.
• The shares finished Friday near $234 and are down about 6% this year, the weakest performance among the Magnificent Seven in 2025.
• Visible Alpha shows an even split between buy and neutral ratings with a mean price target near $240, implying roughly 3% upside.
• Apple introduced iPhone 17, Pro models, and the thinner iPhone Air with A19 chips, camera upgrades, and incremental Apple Intelligence; the Air earned praise as a small positive surprise.
• Analysts highlighted the absence of a breakthrough AI moment and pointed to a larger Apple Intelligence and Siri revamp expected March–June 2026, potentially using partner models, while AirPods Pro 3 live translation drew skepticism as a near‑term sales driver.