Overview

• Apple began sales of the iPhone 17, 17 Pro and 17 Pro Max in China, while the ultra-thin iPhone Air remains postponed pending carrier readiness and regulatory approval for eSIM.
• JD.com reported more than 30,000 confirmed deliveries within four hours of launch, with long lines at stores and volatile scalper activity as Pro Max—especially the orange variant—briefly drew premiums up to ¥1,500 before softening.
• Following stronger-than-expected demand for the standard model, Apple has reportedly asked assembler Luxshare to lift iPhone 17 daily output by about 40% and told some parts suppliers to raise shipments roughly 30%.
• Apple issued an immediate post-unboxing iOS 26 update (build 23A345) for iPhone 17 Pro and Pro Max units.
• CEO Tim Cook celebrated the release at Apple’s Fifth Avenue store, and Xiaomi entered the spotlight with its 17 series, with executives claiming first use of Qualcomm’s latest flagship chip and saying buyers should have phones by the National Day holiday.