Overview

• The iPhone 16 became the world’s best-selling smartphone in Q1 2025, marking the first time a base model has led the quarter since 2022.
• Apple’s iPhone 16 Pro Max and iPhone 16 Pro secured second and third positions, and the newly launched iPhone 16e debuted at sixth in its first full month of availability.
• Apple maintained five of the top-10 slots for the fifth consecutive March quarter, underscoring its sustained market dominance.
• Samsung placed four models in the ranking, led by its Galaxy S25 Ultra at seventh, while Xiaomi’s Redmi 14C 4G was the only non-Apple or Samsung model to enter the top 10.
• Low-end smartphones priced under $100 were the fastest-growing segment, accounting for nearly one-fifth of global sales in Q1.