Apple's Holiday Ad Showcases AirPods Pro 2's Hearing Aid Features

The emotional 'Heartstrings' ad highlights accessibility advancements, emphasizing the transformative impact of hearing health technology.

Apple's 2024 holiday ad, 'Heartstrings,' focuses on the AirPods Pro 2's hearing aid functionality, introduced with iOS 18.1.
The ad depicts a father experiencing hearing loss who reconnects with his family through the AirPods Pro 2's clinical-grade Hearing Aid feature.
The hearing health tools include a personalized Hearing Test and real-time sound amplification, designed for individuals with mild to moderate hearing loss.
The ad has garnered significant attention online, with millions of views and praise for its emotional resonance and focus on accessibility.
This marks Apple's first holiday campaign to prominently feature disability and accessibility, aligning with its broader push for inclusive technology.