Overview

• Apple executives and star Brad Pitt made surprise promotional appearances at an Apple store event and the Met Gala to drum up interest.
• Apple issued a Wallet app notification offering $10 off two tickets purchased via Fandango with Apple Pay, drawing criticism from users who saw it as intrusive advertising.
• Starring Brad Pitt, the film underscores Apple's push into blockbuster cinema as one of its largest content investments to date.
• Producer Jerry Bruckheimer said the widely reported $300 million production budget was off by tens of millions of dollars, suggesting lower actual costs.
• Formula 1 sponsorship spending is forecast to reach $2.9 billion in 2025, driven by partnerships with brands such as Tommy Hilfiger and Heineken.