Overview
- Released on December 31, the new Shot on iPhone video uses a playful detective setup and rapid crash zooms to illustrate the reach of the upgraded telephoto.
- Apple specifies an equivalent 200 mm focal length, describing it as the longest iPhone Telephoto to date.
- The 8x optical-quality zoom is limited to the iPhone 17 Pro and 17 Pro Max, up from the 5x maximum on the prior iPhone 16 Pro generation.
- A reported teardown cited in coverage says Apple reworked the chassis and internal layout and integrated a new cooling approach to accommodate the larger camera modules.
- Outlets frame the move to 8x as a meaningful leap for capturing distant subjects with preserved detail, aligning with the campaign’s focus on real-world shooting benefits.