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Apple’s CarPlay Ultra Faces Slow Expansion Beyond Aston Martin

Automakers’ wariness of ceding control over vehicle systems has left Apple’s new in-car interface confined to luxury models.

Aston Martin dashboard showing CarPlay ultra logo

Overview

  • CarPlay Ultra launched in May on new and retrofitted Aston Martin models in the U.S. and Canada as Apple’s first real-world deployment.
  • Apple has not provided a public timetable for other brands despite announcing Hyundai, Kia and Genesis as partners in May.
  • Mercedes-Benz, Audi, Volvo, Polestar and Renault all dropped plans to support the next-generation interface after initially signing on.
  • Early testers praised the full-screen integration of climate controls, drive modes and reduced latency but noted occasional glitches tied to car software.
  • Many automakers are reluctant to embrace CarPlay Ultra broadly to protect their proprietary infotainment ecosystems and in-car revenue streams.