Apple's Blockbuster Bets Pay Off Despite Box Office Bombs

Through strategic PVOD sales and ancillary revenues, Apple's high-budget films turn profitable, sparking industry debate.

Apple's recent blockbuster movies, despite underperforming at the box office, have turned profitable through premium video on demand (PVOD) and other ancillary revenue streams.
The films 'Killers of the Flower Moon,' 'Napoleon,' and 'Argylle' collectively cost over $700 million to produce but earned $466 million at the box office.
'Napoleon' and 'Killers of the Flower Moon' have been particularly successful, contributing to new Apple TV+ subscriptions and ranking high on the Apple app store.
Apple's strategy includes leveraging theatrical releases to boost film profiles before transitioning them to Apple TV+, enhancing subscriber value.
The company's film endeavors, part of a broader push into services, have sparked debate over the sustainability and strategic value of such high-budget productions.