Overview
- Consumer Intelligence Research Partners (CIRP) reports that base iPhone models account for 42% of Apple's smartphone sales in 2024, maintaining their position as the most popular choice.
- The iPhone Pro Max is the best-selling individual model, capturing 26% of sales, followed by the Pro at 19% and the Plus at 13%.
- Affordability and vibrant color options are key factors in the base model's popularity, appealing to a broader consumer base compared to the higher-priced Pro models.
- The iPhone Plus, introduced in 2022, has surpassed the market share of its predecessor, the iPhone mini, but remains the lowest-selling model in the lineup.
- Speculation suggests Apple may replace the Plus model with a slimmer 'iPhone Air' in 2025, which could impact sales dynamics across the lineup.