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Apple’s ‘Awe Dropping’ Event Today Set to Unveil iPhone 17 Line With Ultra‑Thin Air

The keynote streams at 1 p.m. ET on Apple’s site, the Apple TV app, YouTube.

Apple Event 2025
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La versión estándar del iPhone 17 mantendrá su precio, mientras que las superiores van a presentar aumentos

Overview

  • Apple is expected to introduce four iPhone 17 models, adding an ultra‑thin iPhone 17 Air that would replace the Plus.
  • Photos from a Mexican retailer selling iPhone 17 cases early appear to corroborate a redesigned rear camera layout, including a horizontal bar on Pro variants.
  • Reports point to A19/A19 Pro chips, 120 Hz displays across the lineup, a 24 MP front camera, and Pro models with 48 MP rear sensors and 256 GB base storage.
  • Leaked pricing suggests a U.S. range starting around $799 for the base model, with higher prices for Air and Pro versions compared with last year.
  • Preorders are widely expected to open Friday, Sept. 12, with general sales targeted for Friday, Sept. 19, pending Apple’s on‑stage confirmation; updates to Apple Watch, AirPods, iOS 26 and Apple Intelligence are also anticipated.