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4w ago

Apple’s ‘Awe Dropping’ Event Begins Today, With iPhone 17 Lineup Anticipated

Apple took its online store offline ahead of the keynote, signaling a four‑model iPhone 17 refresh led by an ultra‑thin Air.

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iPhone 16 Plus models of US tech giant Apple Inc. are displayed for sale at the Phoenix Mall on the opening day of the first Apple retail store in Bengaluru on September 2, 2025.
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© Apple; Gizmodo composite

Overview

  • Apple’s keynote starts at 10 a.m. PT from Cupertino and will stream on Apple.com, YouTube, and the Apple TV app.
  • Reports point to four phones — iPhone 17, 17 Air, 17 Pro, and 17 Pro Max — with the new Air expected to be Apple’s thinnest iPhone at about 5.5 mm.
  • Leaked specs suggest the base iPhone 17 gets a 6.3‑inch 120 Hz display and an A19 chip, while Pro models move to A19 Pro and a redesigned rear with a wide camera bar.
  • Analyst estimates indicate the iPhone 17 could start at $799, with higher starting prices and 256 GB base storage on Pro models; final pricing will be confirmed on stage.
  • Based on Apple’s typical cadence, pre‑orders are expected Friday, September 12, with deliveries around Friday, September 19, and updates to Apple Watch and AirPods Pro also anticipated.