Overview

• Apple's App Store ecosystem in India generated ₹44,447 crores ($5.31 billion) in developer billings and sales in 2024, with over 94% of earnings going directly to developers.
• India-based developers saw their global earnings triple in recent years, with 79% of their App Store revenue coming from international users.
• The App Store facilitated significant growth across key app categories between 2019 and 2024, including an 11× increase in finance apps and 7× growth in health, fitness, and lifestyle apps.
• Apple's security measures prevented over $7 billion in fraudulent transactions from 2020 to 2023 while rejecting 1.7 million app submissions for quality and security concerns.
• The Competition Commission of India continues to review Apple's App Store policies, which have faced scrutiny for limiting alternative app stores and payment methods.