Overview
- Amazon and Best Buy have reduced the AirTag 2 4‑pack to $69.99 and the single unit to $23, marking new all‑time lows for the accessory.
- The 4‑pack price works out to roughly $17.50 per tag, a far lower per‑unit cost than the $23 single‑unit sale and a key factor for buyers deciding whether to buy in bulk.
- Retailers are promoting the discounts as part of early Black Friday/Prime‑style sale windows, and the markdowns sit alongside cuts to other Apple products.
- Apple shipped the second‑generation AirTag in January 2026 with a new Ultra Wideband chip that extends Precision Finding range and a speaker that is 50% louder, details outlets cite when comparing value to cheaper trackers.
- Deal sites note that modest additional price drops are possible before Thanksgiving but large further cuts are unlikely because the AirTag 2 already has a low manufacturer suggested retail price.