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Apple’s AI Event Disappoints Investors as Shares Slide

Analysts said the keynote’s incremental software tweaks underscored Apple’s widening gap with competitors.

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Illustration: Sarah Grillo/Axios
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Overview

  • Shares fell about 1.9% after Monday’s AI event, erasing roughly $65 billion in market value.
  • Wedbush’s Daniel Ives called the presentation a “yawner” and warned that investor patience is wearing thin.
  • No major updates for Siri were unveiled as Apple postponed significant upgrades to meet its quality standards.
  • The event showcased live call translation, automated call screening and new developer tools for on-device AI.
  • Apple faces additional pressure from Sir Jony Ive’s departure to OpenAI, a court ruling letting Epic Games bypass its payment system and potential US tariffs on overseas production.