Overview

• Apple has added roughly $430–$450 billion in market value since late July after tariff relief and an antitrust ruling preserved Google search payments.
• The company is expected to unveil the iPhone 17 lineup, including a thinner “Air” model, along with upgrades to Apple Watch and Vision Pro.
• Analysts warn that incremental hardware changes and uncertain AI features could disappoint and limit near-term upside.
• iPhone launch days have often triggered sell-the-news dips, though shares typically recover within 30 to 60 days, according to Bank of America’s Wamsi Mohan.
• The stock trades at about 30–31 times forward earnings with fewer than 60% of tracked analysts rating it a buy, and some see potential in price increases as a growth lever.