Applebee's Named Official Grill and Bar of the NFL in New Multiyear Partnership

The partnership aims to enhance gameday experiences with promotions and presence at major NFL events, starting with the 2024 NFL Draft.

Applebee's and the NFL announced a multiyear partnership naming Applebee's as the official grill and bar of the league.
The collaboration kicks off with the NFL Draft, featuring promotions like 20 free boneless wings with a $40 purchase.
Applebee's aims to leverage its over 1,500 locations to offer enhanced gameday experiences both in-restaurant and at home.
The partnership includes national broadcast and online media investments, along with a presence at NFL tentpole events.
Applebee's has been aligning more closely with the NFL, previously sponsoring NBC’s Football Night in America and collaborating on digital projects.