Applebee's Introduces $200 'Date Night Pass' Amid Rising Dating Costs

The pass offers weekly dining for a year, reflecting a growing trend of subscription-based services in the food industry.

Applebee's has introduced a 'Date Night Pass' for $200, providing customers with 52 opportunities to dine at the restaurant from February 1, 2024, to January 31, 2025.
Each use of the pass covers up to $30 of food and non-alcoholic beverages, potentially including two servings of all-you-can-eat boneless wings, riblets, and shrimp.
The pass is not applicable at 16 specific Applebee's locations and cannot be used for third-party delivery orders.
The introduction of the pass is a response to the rising trend of subscription-based offerings in the food industry and changing consumer behavior around dating and dining.
Despite some skepticism about the value of the deal, the pass could potentially offer a unique and affordable dining experience for couples.