Apple Withdraws Ad After Criticism Over Thai Stereotypes
The tech giant apologizes and removes its latest 'Underdogs' series ad following backlash from Thai lawmakers and citizens.
Overview
- The ad, part of Apple's 'Underdogs' series, depicted Thailand in a way that many found offensive and outdated.
- Thai lawmakers and influencers called for a boycott of Apple products in response to the ad.
- Apple collaborated with a local production company but acknowledged the ad failed to capture Thailand's vibrancy.
- The ad has been removed from all Apple channels, and the company issued a public apology.
- Thailand's prime minister emphasized focusing on Apple's intent to do business in the country.