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Apple Withdraws Ad After Criticism Over Thai Stereotypes

The tech giant apologizes and removes its latest 'Underdogs' series ad following backlash from Thai lawmakers and citizens.

  • The ad, part of Apple's 'Underdogs' series, depicted Thailand in a way that many found offensive and outdated.
  • Thai lawmakers and influencers called for a boycott of Apple products in response to the ad.
  • Apple collaborated with a local production company but acknowledged the ad failed to capture Thailand's vibrancy.
  • The ad has been removed from all Apple channels, and the company issued a public apology.
  • Thailand's prime minister emphasized focusing on Apple's intent to do business in the country.
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