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Apple Wins Exclusive U.S. F1 Rights on Apple TV Starting in 2026

The streaming-only shift serves Apple’s subscriber strategy, testing whether a single platform can expand F1’s reach in the U.S.

Overview

  • Apple and Formula 1 confirmed a five-year U.S. deal beginning in 2026 that puts every practice, qualifying, Sprint and Grand Prix on Apple TV, with select sessions available free in the Apple TV app.
  • Autosport and other outlets report the package at roughly $140 million per year, though financial terms were not disclosed by the parties.
  • Apple says it will amplify F1 across Apple News, Maps, Music, Fitness+ and the Apple Sports app with live updates, leaderboards, standings, Live Activities and a home-screen widget.
  • Team bosses including Zak Brown and Toto Wolff endorsed the move as a catalyst for U.S. growth, echoing Eddy Cue and Stefano Domenicali’s talk of “exponential” potential.
  • F1 TV Premium will remain available in the U.S. as part of Apple’s offering, while early fan reactions raise accessibility and broadcast-style concerns; The Hollywood Reporter says coverage will include commercials with no ads while cars are on track.