Overview
- Apple disclosed this week that starting in iOS and iPadOS 27.2 EU developers can present an alternative App Tracking Transparency (ATT) system prompt instead of the current pop‑up.
- The alternative prompt is a full‑page screen with revised wording, replaces “Ask App Not to Track” with a straight “Allow” or “Reject” choice, removes the word “track” in places, and lets developers add an “Additional Information” link that explains why the permission is requested.
- Developers will be allowed to re‑prompt users for ATT permission one year after a prior choice regardless of whether the user previously accepted or rejected tracking.
- The alternative prompt will be mandatory for apps distributed in Germany, France, Italy, Poland, and Romania and the regulatory settlement includes a four‑month implementation window and seven years of independent monitoring.
- Regulators say the changes respond to findings that ATT gave Apple’s own apps an advantage because Apple’s services could use ecosystem data without the same consent screens, a difference that depressed opt‑in rates and hurt ad‑supported developers; separate private claims such as a UK collective action remain active.