Overview
- This week Apple published developer guidance saying iOS 27.2 and iPadOS 27.2 will allow an alternative App Tracking Transparency prompt for apps distributed in the European Union.
- Due to legal requirements, the alternative prompt will be the only option for apps in Germany, France, Italy, Poland, and Romania.
- The new prompt uses different wording and formatting, shows a full‑screen explanatory sheet, and can include a developer‑provided “Additional Information” button that links to details about data linking and sharing with data brokers.
- Apple will let developers re‑prompt users one year after a user’s prior ATT choice regardless of whether the user accepted or rejected tracking, while saying the rules that trigger when permission must be requested do not change.
- Regulators and developers say the update responds to a years‑long EU antitrust probe led by Germany’s competition authority and could affect ad measurement, user opt‑in rates, and ongoing legal claims.