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Apple Weighs Perplexity and Mistral Acquisitions, Reports Say

A leadership split over acquisitions versus in‑house development is shaping Apple’s AI roadmap.

Apple AI Strategy Perplexity Acquisition
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Apple AI acquisition strategy
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Overview

  • Multiple outlets report Apple has internally discussed potential bids for Perplexity and France‑based Mistral AI, though no offer is confirmed and the companies did not comment.
  • Services chief Eddy Cue is portrayed as pushing for large AI deals, while software head Craig Federighi is described as preferring to build capabilities internally.
  • Apple has told bankers it is continuing to focus on smaller AI purchases for now, even after Tim Cook signaled openness to larger M&A that could speed the plan.
  • A pending court ruling on Apple’s default‑search arrangement with Google could increase pressure to secure an AI search option, with Perplexity viewed as a possible fallback.
  • Apple is testing its own models against offerings from OpenAI, Anthropic and Google as part of a Siri overhaul, reflecting parallel paths of licensing, partnering or buying.