Overview

• Bloomberg reports Apple is in early talks with Google to use a Gemini variant for a more conversational Siri, with a model being prepared to run on Apple servers and no agreement yet in place.
• Apple is also holding discussions with Anthropic and OpenAI, and an internal competition to select a partner is being considered after pricing dampened enthusiasm for Anthropic’s Claude.
• Apple is pursuing two tracks for the assistant: Linwood powered by in‑house models and Glenwood that would integrate an external model.
• Any third‑party system under review is expected to run on Apple’s cloud with custom chips rather than on devices, reflecting the company’s privacy stance.
• The revamp has slipped toward 2026 and comes alongside leadership changes to Craig Federighi and Mike Rockwell and continued talent departures to Meta.