Overview
- Bloomberg’s Mark Gurman reports that Apple is reviewing Fitness+ after recent organizational changes placed the service under Health leadership reporting to Services chief Eddy Cue.
- Gurman says Apple is likely to merge Fitness+ into a new Apple Health+ offering targeted for next year, which would end Fitness+ as a standalone subscription.
- Health+ is reported to include an AI-based health coach that provides nutrition planning and medical suggestions using data from Apple devices.
- An alternative under discussion is a build-your-own Apple One bundle that could let customers pick services and potentially keep standalone access to Fitness+.
- Fitness+ launched in 2020, costs $9.99 per month or $79.99 per year in the U.S., is included in Apple One Premier, and has been described by Gurman as a weaker performer with high churn; Apple has not confirmed any changes.