Overview

• Series 8, no longer sold directly by Apple, captured 19% of sales through various retailers.
• Combined, Series 8 and 9 models made up nearly two-thirds of all Apple Watch sales.
• Older Apple Watch models still maintain a significant presence in the market.
• Apple Watch Ultra models outsold the SE 2 despite their higher price point.
• Apple's approach with varying price points mirrors its iPhone and iPad strategies.