Overview

• Amazon’s August sale cuts the 40 mm GPS Apple Watch SE to $169, the 44 mm to $199, the Series 10 to $299 and the Ultra 2 to $649.99, marking all-time lows on current models.
• Best Buy’s limited-time deal shaves $80 off the Apple Watch SE (2nd gen), pricing the 40 mm at $169 and the 44 mm at $199 to match Amazon’s SE offers.
• UK refurbisher Wowcher is offering grade-B Apple Watch Series 4 units at £79—a roughly 80% discount—with listings flagged as ‘selling fast’ despite minor cosmetic wear and no charger.
• These off-season promotions represent a shift from traditional holiday events as vendors clear out summer inventory in anticipation of Apple’s fall product rollout.
• Triple-digit markdowns across premium, midrange and legacy tiers have driven the Apple Watch entry point to an unprecedented $169, underscoring growing consumer appetite for affordable wearables.