Overview

• Apple told the BBC the proposed EU‑style measures are "bad for users and bad for developers," arguing they weaken privacy and security, hinder innovation, and force it to give away technology to foreign rivals.
• The company cited the EU’s Digital Markets Act as precedent, noting it withheld iPhone mirroring and Mac Live Activities in Europe and delayed the Apple Intelligence rollout there.
• The CMA said its approach differs from the EU’s and aims to foster competition without undermining privacy, security or intellectual property.
• Planned interventions under consideration include allowing developers to steer users to external payment options and improving interoperability for digital wallets and smartwatches, changes that could undercut Apple’s App Store commissions.
• The regulator is consulting stakeholders on potential Strategic Market Status designations for Apple and Google, with possible obligations to follow for up to five years and fines up to 10% of global revenue for non‑compliance.