Overview

• Apple told the BBC the EU-style approach is "bad for users and bad for developers" and warned UK features could be delayed or withheld, arguing the plan undermines privacy, security, and innovation and would force it to give technology to foreign rivals for free.
• Citing its EU experience, Apple noted it withheld iPhone mirroring and Mac Live Activities and delayed Apple Intelligence in the bloc, and it says similar rules have triggered more than 100 competitor data-access requests there.
• The regulator rejected Apple’s characterization, saying the UK plan differs from the EU’s and targets specific areas to help developers and consumers without compromising privacy, security, or intellectual property.
• Draft interventions under the DMCC include allowing developers to steer users to external payments, opening access to digital wallets, and enabling more data for third‑party smartwatches, which Apple says could increase scam risks.
• No measures have been implemented as the CMA consults with stakeholders after designating Apple and Google with strategic market status, with an October 22, 2025 milestone for finalizing its intervention roadmap.