Apple Vision Pro's Future Uncertain as Sales Lag and Updates Speculated
One year after launch, Apple is rumored to shift focus to incremental updates and a more affordable AR/VR headset model.
- Sales of the $3,500 Apple Vision Pro headset have reportedly struggled over its first year, with speculation that production may end by late 2024.
- Apple is rumored to be prioritizing a minor update to the Vision Pro, potentially featuring an M5 chip upgrade and advanced Siri capabilities.
- Plans for a second-generation Vision Pro with significant design and feature enhancements are rumored to be on hold for now.
- A lower-cost version of the Vision Pro, potentially priced closer to a high-end iPhone, is speculated to be in development but may not launch until 2027 or later.
- Apple and Sony are reportedly collaborating to bring PlayStation VR2 controller support to the Vision Pro, with a visionOS update expected later this year.