Overview

• Contestants on 'The Price is Right' guessed the Vision Pro's price at $750 to $1,270, far below the $3,499 retail price for the 256GB model.
• The Vision Pro's steep price has been met with mixed reactions since its 2023 unveiling, including groans at WWDC and cultural awareness challenges.
• Apple CEO Tim Cook has described the Vision Pro as an early-adopter product, not intended for mass-market consumers at its current price point.
• The company has shipped fewer than 500,000 units and scaled back production in 2024, reflecting limited market uptake of the headset.
• Apple is reportedly considering a cheaper, lighter version of the Vision Pro but has not yet confirmed any plans for a new model.