Apple Vision Pro Sales Decline Amid High Prices and Market Saturation

Apple's latest AR/VR headset faces reduced demand as it struggles with high pricing and a saturated market, leading to lowered production forecasts.

Apple Vision Pro's resale value on platforms like eBay has significantly dropped, disappointing early adopters.
Apple has sent out in-depth customer surveys following a cut in production estimates to between 400,000 and 450,000 units annually.
Sales expectations for the Vision Pro have been halved from initial estimates, with significant reductions in U.S. sales leading the downturn.
Despite its advanced features, the high price point of $3,500 for the Vision Pro has been a major barrier to widespread adoption.
Market analysts and consumer feedback suggest that the Vision Pro's design and price are limiting its appeal, potentially affecting future versions and updates.