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Apple Vision Pro Marks One Year with Mixed Success and Expanding Medical Applications

Despite underwhelming consumer sales, Apple's $3,500 headset is finding innovative uses in healthcare and surgery.

  • Apple Vision Pro has sold fewer than 500,000 units in its first year, falling short of expectations for mainstream adoption.
  • The high price tag and limited app ecosystem have been cited as barriers to consumer success, though Apple maintains the product is aimed at early adopters of cutting-edge technology.
  • In healthcare, the device has been used in over 50 live surgeries to improve ergonomics, reduce fatigue, and streamline operating room workflows with virtual displays.
  • Medical institutions are leveraging Vision Pro for training scenarios, such as replacing cadavers with 3D digital twins and enhancing procedural education.
  • Apple is reportedly addressing early limitations through software updates and developing a more affordable version, though these efforts remain unconfirmed by the company.
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