Apple Vision Pro Gains Traction in Enterprise Market Despite Mixed Consumer Reception

The mixed reality headset has been embraced by over half of Fortune 100 companies, exploring innovative applications despite consumer hesitance and production cuts.

Over 50 Fortune 100 companies have purchased Apple Vision Pro units, leveraging its advanced features for business applications.
Consumer demand remains tepid with reduced shipment forecasts from 800,000 to 400,000-450,000 units for 2024.
High price point and technical issues like unwieldy design and limited battery life have impacted its popularity.
Apple plans to expand its market by launching the Vision Pro in Japan and China later this year.
The company is reportedly developing a more affordable model and a successor to the Vision Pro, aiming for a release by the end of 2026.