Overview

• Over 50 Fortune 100 companies have purchased Apple Vision Pro units, leveraging its advanced features for business applications.
• Consumer demand remains tepid with reduced shipment forecasts from 800,000 to 400,000-450,000 units for 2024.
• High price point and technical issues like unwieldy design and limited battery life have impacted its popularity.
• Apple plans to expand its market by launching the Vision Pro in Japan and China later this year.
• The company is reportedly developing a more affordable model and a successor to the Vision Pro, aiming for a release by the end of 2026.