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Apple Vision Pro Faces Sluggish Sales and Market Challenges

Despite initial hype, Apple's Vision Pro struggles with demand, high prices, and a lack of compelling applications.

  • Apple Vision Pro's sales have significantly underperformed expectations, with forecasts slashed to 400,000-450,000 units for 2024.
  • High price point of $3,500 and lack of key applications cited as major barriers to widespread adoption.
  • Mixed reviews highlight issues with headset comfort and battery life, limiting daily usability.
  • Industry experts express concerns over the sustainability of the high-end VR market amid tepid consumer interest.
  • Apple is reportedly considering a cheaper version of the Vision Pro, though details and timelines remain unclear.
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