Overview

• Apple's Vision Pro, despite its high production cost and niche market status, has seen a demand that exceeds initial expectations with shipments potentially reaching up to 800,000 units in 2024.
• The Vision Pro's return rate is less than 1%, with a significant portion of returns attributed to setup difficulties.
• Apple is not expected to release a new version of the Vision Pro or a lower-cost variant until possibly 2027, focusing instead on improving production efficiency for the current model.
• The Vision Pro has been praised for its technological advancements but criticized for its weight, comfort, and limited app availability.
• Apple's global expansion plans for the Vision Pro are underway, with a potential launch in additional countries before WWDC this year.