Overview

• Apple has launched a viral campaign titled 'Privacy on iPhone | Flock,' urging 1.8 billion iPhone users to delete Google Chrome due to privacy risks associated with third-party tracking cookies.
• The campaign video, inspired by Alfred Hitchcock's 'The Birds,' depicts users being stalked by surveillance cameras until they switch to Safari, which Apple promotes as a more private browser.
• Google confirmed on April 22 that Chrome will continue using third-party cookies, abandoning previous plans to replace them with a privacy-focused alternative.
• Third-party cookies in Chrome enable advertisers and websites to track user activity for personalized ads, contributing to Google's $265 billion ad revenue in 2024.
• Privacy experts, including Elly Hancock, support Apple's claims, stating that Safari offers stronger privacy protections compared to Chrome.