Overview

• Apple removed the 'Available Now' label from its Apple Intelligence webpage in late March 2025 after recommendations from the National Advertising Division (NAD).
• The NAD found that the claim misleadingly suggested all Apple Intelligence features were available at the iPhone 16 launch, though many were released in staggered updates through March 2025.
• Disclaimers used by Apple to clarify rollout timing were deemed insufficiently clear and not prominently placed, failing to correct consumer impressions.
• The AI-powered Siri features, initially promoted as part of the launch, remain delayed and are now slated for release with iOS 19.
• While Apple disagreed with some of the NAD's findings, it has complied with the recommendations to avoid potential regulatory scrutiny and maintain consumer trust.