Apple Unveils Spike Jonze Short Film 'Someday' Featuring Pedro Pascal and AirPods 4
The cinematic ad showcases the emotional journey of a heartbroken character, highlighting the transformative power of music and the features of AirPods 4.
- The 5-minute short film 'Someday,' directed by Spike Jonze, stars Pedro Pascal as a man overcoming heartbreak through music and dance.
- The ad demonstrates the AirPods 4's Active Noise Cancellation, which immerses the protagonist in a vibrant, music-filled world.
- Music transitions from Guitarricadelafuente's 'Conticinio' to Sam i's 'Perfect,' reflecting the character's emotional shift from sorrow to joy.
- Choreographer Tanisha Scott, known for her work with artists like Beyoncé and Drake, designed the film's intricate dance sequences.
- Produced by TBWA\Media Arts Lab and MJZ, the visually stunning ad continues Apple's tradition of blending high-production storytelling with product promotion.