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Apple Unveils New MacBook Pro and iMac with M3 Chips, Starts at Lower Price Point

Boosted by M3 chips, Apple enhances MacBook Pro and iMac performance, offers up to 128GB of unified memory, features graphics rendering improvements and upgrades its MacBook line with a more affordable base model.

Overview

  • Apple has launched a newly refreshed lineup of 14- and 16-inch MacBook Pros, introducing a less-expensive version that uses a regular M3 chip.
  • Apple's new M3 chips prioritize speed and power efficiency, packing more transistors into a smaller space due to the new super-charged M3 chips power range.
  • The M3 chips support hardware-accelerated ray-tracing and hardware-accelerated AV1 video decoding support, enhancing graphics gaming and app experiences.
  • The MacBook Pro 14-inch with M3, M3 Pro, and M3 Max versions are all available for pre-order with prices starting at $1599, a $400 price drop from the previous version.
  • Apple also unveiled a refreshed 24-inch iMac, which is twice as fast as the previous M1-powered iMac and 2.5-times faster than the most popular Intel iMac.