Overview
- Apple unveiled the iPhone Duo, a book‑style foldable with a roughly 7.6‑inch inner display and 5.4‑inch outer display, support for Apple Pencil, dual 48MP rear cameras and new camera features like SmartTake and Duo Preview.
- The company also introduced the iPhone 18 Pro and 18 Pro Max powered by the A20 Pro chip with variable‑aperture optics and set U.S. starting prices at $1,199 and $1,299 respectively with preorders opening Sept. 12 and on‑sale Sept. 18.
- The iPhone Duo starts at $1,999 with preorders and regional dates staggered into mid‑October and shipments in late October, and Apple and analysts warn initial stock will be limited because of constrained advanced wafers and memory supply.
- Apple announced iOS 27 and expanded Apple Intelligence and a revamped Siri that include on‑device AI features, photo‑authenticity tooling that flags AI‑generated images, and deeper integration across apps and watchOS.
- Executives framed the launches as a strategic cadence shift that pushes mainstream non‑Pro iPhones into a spring window, a move analysts say aims to smooth revenues while focusing upgrades and higher margins on premium models.