Overview
- Apple announced the new devices on Wednesday, Sept. 9, revealing the iPhone 18 Pro, 18 Pro Max and the iPhone Duo foldable with separate preorder and in-store dates for Pro models in September and the Duo in October.
- The Pro phones add a 48MP main sensor with a mechanical variable aperture, the A20 Pro chip built on a 2nm process, and a larger vapor chamber to boost sustained CPU, GPU and on-device AI performance.
- The iPhone Duo folds to reveal a 7.6-inch interior display and a 5.4-inch exterior screen, uses a titanium frame, a hinge with more than 100 components, dual batteries and dual 48MP rear cameras, and starts at $1,999 in the U.S.
- Apple will ship iOS 27 and a new Siri-based Apple Intelligence that emphasizes on-device processing, but several AI and authenticity features will roll out in beta and face regional limits in places such as the EU and China.
- Analysts warn higher memory and component costs and the premium-only launch could slow broad upgrade cycles, while Apple’s entry into foldables tests whether a high-priced Duo can expand the still-small global foldable market.