Overview
- Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max at its keynote on Wednesday, September 9, 2026, setting U.S. starting prices at $1,199 and $1,299 and opening preorders on Sept. 12 with store availability from Sept. 18.
- The new Pro models use Apple’s A20 Pro chip built on a 2 nm process and an Apple‑designed C2 modem to speed up on‑device AI tasks and improve power efficiency.
- Apple confirmed a 48 MP 'Fusion' main sensor with a variable mechanical aperture for the Pro cameras to give finer control over light and depth, plus new in‑phone tools for manual photo and video control.
- The company debuted the iPhone Duo foldable with a titanium frame, a hinge that keeps the screen flat when open and roughly a 7.6‑inch interior display with a 5.4–5.5‑inch exterior panel; Apple did not announce a U.S. base price and analysts place likely retail between about $1,800 and $3,000.
- Apple also refreshed accessories and wearables with AirPods 5 (starting around $129), Apple Watch Series 12 and Ultra 4 with upgraded sensors, and framed the product rollouts around Apple Intelligence and Private Cloud Compute to run more AI on devices while protecting user privacy.