Overview
- Apple announced the new lineup at its September 9 event, unveiling the iPhone 18 Pro, iPhone 18 Pro Max and the foldable iPhone Duo with formal prices and launch windows.
- The iPhone 18 Pro models use Apple’s A20 Pro chip built on a 2‑nanometer process, a larger vapor‑chamber cooling system for sustained performance and a 48MP main camera with a mechanical variable aperture.
- Apple set US prices at $1,199 for the iPhone 18 Pro, $1,299 for the Pro Max and $1,999 for the iPhone Duo, with Pro preorders starting Sept. 12 and Duo preorders on Oct. 16 followed by separate in‑store dates.
- The company previewed iOS 27 and Apple Intelligence emphasizing on‑device processing for privacy, but key AI features begin in beta and some multimedia verification tools face regional limits in the EU and China.
- Analysts warned that higher memory costs and Apple’s premium‑first strategy could limit near‑term upgrades, while the Duo’s steep price and durability questions mark the biggest risks to broader foldable adoption despite a decade of R&D.