Overview
- Apple unveiled the iPhone 18 Pro and iPhone 18 Pro Max on Wednesday, Sept. 9, and said reservations start Sept. 12 with sales beginning Sept. 18 in more than 65 countries.
- For the first time on an iPhone, the main camera includes a physical variable aperture that Apple says expands creative control; some outlets published specific f-stop numbers but Apple did not formally confirm the exact range.
- Apple introduced the A20 Pro chip built on a 2 nm process and a larger vapor chamber, and the company claims those changes raise sustained performance and on-device AI processing versus the previous generation.
- New connectivity and power changes include an N1 wireless chip that supports Wi‑Fi 7, Bluetooth 6 and Thread, a C2 cellular modem Apple says uses less power, and eSIM-only models that the company says enable longer battery life.
- The event also showed a foldable iPhone Duo and, according to reporting, a shift to delay standard, lower-cost iPhone models into 2027 which could concentrate sales on premium devices and affect carrier and buyer choices.